For ESCRS 2026 in London, a modular brand presence was created to translate ZEISS Medical Technology’s patient-centered strategy into a spatial experience. The concept was complemented by an interactive AI activation featuring personalized video output.
Client ZEISS Medical Technology
Format Trade show
Platform ESCRS 2026
Services Architecture, design, communication concept, content creation
Designed around the patient
Products, workflows, consulting and personal interaction come together to create a seamless brand experience. The modular concept is designed to adapt to different booth sizes, markets and medical specialties.
Interaction with personalized output
For the AI experience, visitors select a technology, have their portrait taken and receive a personalized AI video directly on their smartphone just a few minutes later. The activation alone generated nearly 400 contacts.
A concept with impact
The new presence generated more overall contacts than in the previous year while also providing a flexible foundation for future international ZEISS appearances.
