experience connects people and brands

We are METZLER VATER - the experience group

experience happens where brands truly connect with people. For over 20 years, METZLER VATER has been developing experiences that bring people together and bring brands to life. As an owner-managed experience group, we help companies turn ideas into lasting impact—across a wide range of contexts, target audiences, and touchpoints. What sets us apart is not just what we do, but how we think. 

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Four principles shape our collaboration, our decisions, and every experience we create. 

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We put people first

For us, experience always starts with people. That’s why we listen first, before we design. 

We want to understand what our clients hope to achieve, what moves people, and how encounters become genuine experiences. This applies just as much to our teamwork as it does to every experience we develop.

We connect the dots

People don’t experience disciplines. They experience special moments when everything comes together.

That’s why we combine live experiences, architecture, digital interaction, design, and communities into a holistic experience. We take an interdisciplinary approach so that every touchpoint contributes to the same idea. 

We provide end-to-end services

Every project has different priorities. Some begin with a strategic question, while others start with a concrete implementation. 

We support our clients exactly where they need us—from strategy and concept development through creation, project management, and production to logistics, warehousing, and long-term solutions. This ensures that quality, accountability, and the original idea remain in one set of hands throughout the entire process.

We challenge the norm

New technologies, social change, and evolving expectations are constantly creating new opportunities to shape experiences. 

That’s why we monitor trends, challenge conventions, and develop new approaches—not because innovation is an end in itself, but because we want to understand what truly moves people today and tomorrow. This is how we create experiences that are contemporary, surprising, and remain relevant over the long term.

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Corporate Responsibility

Corporate responsibility encompasses more than certification: among other aspects, it comprises a fair staff policy, transparent supply chain management, and doing things ecologically – not only in our own office, but also in client projects and much more. We intend to improve a little bit every day and support our clients in doing the same. 

We view sustainable action – economic, social, and ecological – as a cornerstone of modern corporate management and work continuously on advancing down that path. We made a start many years ago with certification as a Sustainable Company (fwd:) – more information here. But we're not stopping there!  

METZLER VATER the experience group is an owner-managed agency group based in Munich. Since 2004, more than 150 employees have been developing and implementing holistic brand experiences: from Live Experience and Brand Spaces to Design & Motion, Digital Interaction, and Community & Travel. With more than 300 projects per year and over 40 million euros in annual revenue, we combine strategy, creativity, consulting, and execution for companies across various industries.