The Future in Two Days 

Because the conference format was not originally designed as a digital, globally streamed event, our initial focus lay on analysing the status quo and translating it into the digital. Since out-of-the-box solutions available on the market were not suitable for the purpose, we developed a streaming and content platform with scaleable server capacities.

Then began the content design, planning, content production and implementation, which we were responsible for right through to marketing via social media channels. Our holistic communication approach divided the content into three instructive areas: Inspire, Learn, Engage – and summarised them in a comprehensive, visual speech bubble.

For the symposium we developed digital interaction and networking opportunities in the form of Q&A sessions and live chats. We expanded the platform into a community and content hub: with live and on-demand presentations, which were still recording high access figures even months after the event.

The investment in a dedicated platform for long-term use paid off for prostep: it increased participant loyalty and can be used flexibly for the requirements of a hybrid event.