In Lindau, Therese-von-Bayern-Platz became the MINI Pier for one week. Across 800 m², the latest MINI models and test drives met interactive highlights such as air hockey, darts and Pac-Man. The open experience space made MINI accessible to a wide range of audiences, combining vehicle presentation, test drives and entertainment right by Lake Constance.
From Lindau to Sylt
The next stop took the MINI Pier to Lister Hafen on Sylt. Visitors could discover the latest models and set off on test drives across the island. Bobby cars, the MINI colouring book and temporary tattoos added family-friendly touchpoints and turned the Pier into a meeting place for MINI fans and island visitors.
50 MINIs. Starting point of the roadshow.
At Campus Z in Zorneding, METZLER VATER manages fleet operations for the MINI Germany fleet. 50 vehicles are prepared here for events, cooperation partners and roadshow deployments. From scheduling and branding to transport, vehicle care and tyre changes, all processes are managed centrally on our own site.
MINI for the youngest fans
Beyond test drives and vehicle presentations, the MINI brand world was extended with additional touchpoints. For its youngest visitors, METZLER VATER developed a dedicated colouring book featuring its own storyline, illustrations and interactive elements.
