Hugendubel #Retail #DesignConcept
Hugendubel Stuttgart rethought
A permanent brand space for a young target audience
For the new Hugendubel store on Stuttgart’s Königstraße, we collaborated with Planhochzwei to develop the design concept, communication design, and architecture for two themed areas.
Client
Hugendubel Stuttgart
Format
Permanent Brand Space
Platform
Retail Space
Services
Design Concept, Communication Design, Architecture
Retail meets imagination
With the new concept for the Hugendubel store on Stuttgart’s Königstraße, we created a space that invites young readers to discover, play, and linger. On the ground floor, the youth area “Fantastic Worlds” offers inspiring insights into various book genres, while the upper floor features a children’s area with playful elements and an immersive character that sparks a love of reading.