Hugendubel #Retail #DesignConcept

Hugendubel Stuttgart rethought

A permanent brand space for a young target audience

For the new Hugendubel store on Stuttgart’s Königstraße, we collaborated with Planhochzwei to develop the design concept, communication design, and architecture for two themed areas.

Client
Hugendubel Stuttgart

Format
Permanent Brand Space 

Platform
Retail Space

Services
Design Concept, Communication Design, Architecture

Hugendubel_Stuttgart_01

Retail meets imagination

With the new concept for the Hugendubel store on Stuttgart’s Königstraße, we created a space that invites young readers to discover, play, and linger. On the ground floor, the youth area “Fantastic Worlds” offers inspiring insights into various book genres, while the upper floor features a children’s area with playful elements and an immersive character that sparks a love of reading.