Inspiring your vision

For Milan Design Week, METZLER VATER delivered Dornbracht's international brand presence, taking full responsibility for the concept, planning, and execution of the entire showroom experience. Across approximately 220 sqm of showroom space and a 150 sqm outdoor area, a multisensory brand space was created that seamlessly united architecture, storytelling, and communication into a cohesive brand experience.

The goal was to develop a holistic customer journey with activating touchpoints across all channels — before, during, and after the fair. Interactive elements, spatial communication, and digital staging created an experience that left a lasting impression on visitors and brought Dornbracht's new claim "Inspiring your vision" to life in an emotionally resonant way.

METZLER VATER took on strategy, dramaturgy, communication design, architecture, motion design, and technical and logistical planning including event management. A standout highlight was the "Interactive Cloud" — featuring over 800 printed photographs — which served as the central installation element, staging the connection between brand, product, and community.