Where luxury meets performance

At the Ascari Race Resort in southern Spain, guests enjoyed six days of unforgettable moments while experiencing the high standards of the premium brand Bentley up close. Dealers and their customers had the opportunity to experience the full performance of Bentley models both on the racetrack and on scenic drives through the surrounding landscape.

BILSTER BERG also served as the perfect stage for extraordinary driving experiences. The track itself is a dynamic driving venue full of character, where guests tested current Bentley models and received an exclusive first glimpse of the yet-to-be-revealed Supersports. A special highlight were the Bentley craftspeople from Crewe, who shared fascinating insights into the brand’s craftsmanship, personalization, and heritage of manufacturing.

Premium hospitality, culinary highlights and personal encounters with Bentley craftspeople turned the event into a distinctive brand experience. Over several event days, more than 100 guests enjoyed exceptional moments defined by the highest level of quality. As lead agency, METZLER VATER was responsible for the concept, staging, communication design, guest management and the full operational execution, ensuring that every detail reflected the standards of the Bentley brand.