METZLER VATER rethought the trade fair presentation for Bauder: highly functional, experience-oriented and with its design at the cutting edge.
Client Paul Bauder GmbH & Co. KG
Format Brand Space
Platform Trade Fair
Services Concept, strategy, architecture, communication design, technical + logistical planning
Step in & explore
Bauder prioritizes staying close to its target audience, and visitors could feel it from the very first step. An interactive quiz as a welcome activation quickly became a crowd favorite, drawing attendees in and keeping the space consistently energized throughout the event.
Designed to make you stay
Hospitality areas such as the Bauder Bench featuring the brand claim and a rooftop garden with a real tree encouraged visitors to do more than just stop by. They stayed, connected, and spent time in the space.
Every detail considered
Clear visitor flow, efficient use of space, and the seamless integration of exhibits and demonstration areas ensured steady engagement across the entire booth. The modular concept also offers the flexibility to adapt to a wide range of trade show formats.
From strategy to the final build
METZLER VATER supported the project end-to-end, from the initial strategy workshop through concept development, design planning, and communication design to activation measures and the coordination of exhibition construction and technical implementation. All from a single source.
