Württembergische Versicherung #AnnualKickOff #SpatialConcept

Stronger together

Nationwide joint annual kick-off

A strong start to the 2025 sales year: Nearly 2,000 participants gathered at the annual kick-off of Württembergische Versicherung AG at Messe Stuttgart to learn about strategies, deepen their knowledge, and network.

Client
Württembergische Versicherung AG

Format
Live Experience

Platform
Conference

Services
Concept, Exhibition Construction, Architecture, Technology, 2D & 3D Design, Event Management

01_122116b-Felsenfest-2025-Wuerttembergische-Foto-AndreasMartin_com

2,000 people. 14,000 m². One experience.

The event impressed not only with its diverse content, but also with smooth operations and a clear structure. Spread across more than 14,000 m², a space was created where around 2,000 guests could easily find their way, experience inspiring content, and network with purpose.

04_094108-Felsenfest-2025-Wuerttembergische-Foto-AndreasMartin_com

Stage, Themed Spaces, and Experiences

The Main Stage served as the central anchor for the opening, keynote, panel discussions, and evening event. Surrounding it, themed spaces such as the “Dome,” masterclasses, and an Experience Walk offered a variety of inspiring formats.

Brand Claim Meets Spatial Design

“Solid as a Rock” – the visual concept reflected the brand claim: polygonal shapes, atmospherically staged lighting in the corporate colors, and a clear spatial layout created a strong visual presence.

05_094537-Felsenfest-2025-Wuerttembergische-Foto-AndreasMartin_com
02_150955-Felsenfest-2025-Wuerttembergische-Foto-AndreasMartin_com

Hybrid, intuitive, seamless

Steven Gätjen hosted the event together with a co-host – also engaging in a hybrid dialogue with a remote guest. Detailed planning made the guest flow intuitive and the experience seamless.