STADA #Promotion #Festival

On Tour with the Elowatch Crew

Promotional Campaign for Elotrans Reload

At two of Germany’s biggest festivals – Rock am Ring and Nature One – METZLER VATER brought STADA’s Elotrans Reload into the spotlight. Throughout the festival days, more than 50,000 samples of the new electrolyte powder flavor were distributed by promoters and at the bar, driving visibility and brand awareness.

Client
STADA

Format
Live Experience

Platform
Festival

Services
Concept, Technical and Logistical Planning, Event Management

Stada_Elotrans_Reload.002-min

Genuine Connection with the Target Audience

Elotrans Reload became the "lifeguard of your festival” – featuring an Instagrammable lifeguard tower, a branded tent with a bar, and interactive elements like a prize wheel. Alongside mobile distribution by promoters, the booth was a key hub for relaxing, engaging, and recharging – for everyone looking to top up their electrolytes.

Stada_Elotrans_Reload.003-min

Out and About in Any Weather

Rain or shine – the Elowatch crew was active throughout the entire festival period, from morning till night, meeting the audience wherever they were. With a strong visual presence, friendly interactions, and real added value for festivalgoers, Elotrans Reload was positioned as a relevant and relatable companion for the weekend.