Campari #SummerTour #JoinTheJoy

APEROL SUNday Vibes

The Soundtrack of Summer

For the second year in a row, we hit the road with the APEROL SUNday VIBES tour across Germany. In 2025, five cities – Dortmund, Bremen, Düsseldorf, Frankfurt, and Erfurt – were filled with good vibes, chilled drinks, and infectious beats. Live acts like Ennio, Oswald, Kamrad, and Bruckner brought a real festival atmosphere to the heart of each city.

Client
Campari

Format
Live Experience

Platform
Roadshow

Services
Concept, Design, Architecture, Event Management

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Real Vibes. Pure Sound. Signature Orange.

With 14,000 guests, 23,000 Aperol Spritz served, and over 13 tons of ice, Aperol became the ultimate summer experience. A live concept that perfectly blended enjoyment, music, and brand engagement.

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Seamless from Start to Finish

As the lead agency, we support Campari holistically – from idea and design to architecture, production, and on-site execution. Bar, entrance moment, stage backdrop, DJ booth, and photo tool: METZLER VATER creates brand experiences that last – creatively conceived and seamlessly brought to life.