The Audi Club of Progress

At remarkable locations such as the former heating plant in Munich, the locomotive sheds in Stuttgart, Hamburg’s Speicherstadt, the AVUS grandstand in Berlin and the Kranwerke in Düsseldorf, METZLER VATER took on the role of lead agency, overseeing all trades to ensure a seamless process from setup through the live event to dismantling.

Test drives with various Audi models, including the A6 e-tron, made electric mobility tangible beyond the ordinary. Whether on the road or embedded within the staged brand environment, the driving experience was not only technically impressive but emotionally charged. The combination of design, performance and atmosphere demonstrated what the future can feel like.

The brand was brought to life through spatial concepts working with haptics, sound and light, as well as immersive dinner events. Audi Nights featuring Felix Neureuther, VOGUE Germany and Wings for Life created a high-quality, emotional and multifaceted brand experience.