The handling of new operating systems requires learning. Microsoft was therefore on the lookout for a clever training measure to prepare the Media-Saturn-Holding sales staff for the release of Windows 10.
Warm-up for Windows 10 – starring: Kaiser Knop
Conveying knowledge through enthusiasm. So, off to the soccer training camp. METZLER VATER developed the entire campaign from the central idea to the creation of the key visual and all advertising media to the roadshow. METZLER VATER also produced around 20 videos including copywriting and storyboard, which were published on Microsoft's own e-learning platform. Here, comedian Matze Knop slipped into the role of “Bundes-Jogi” and “Kult-Kaiser” to support the participants in online product training for Windows 10.
In the long term, the acquired knowledge was then consolidated in a nationwide roadshow hosted in eight locations, during which the Media-Saturn employees, along with the German head coach and the Bavarian soccer legend, brought themselves live on site as figureheads for the new operating system. Over 100 further in-store training sessions ensured that the team was optimally equipped for the launch of Windows 10.