In order to differentiate itself even better in the highly competitive European mobile phone market, the Chinese smartphone manufacturer Huawei was looking for a Europe-wide activation campaign that would reach as many people as possible within the shortest possible time.
#TouchTheMoment with Huawei
#TouchTheMoment. The newly founded HuaFan Community connects international multipliers with high reach to share the latest digital developments and Huawei products with them. The International Consumer Electronics Fair (IFA) in Berlin provided the perfect setting for the first HuaFan Tour.
For one week, selected technology and lifestyle bloggers from 13 countries met in Hipster Capital Berlin - that meant one week full throttle for METZLER VATER LIVE. The agency worked here with the lead agency psLIVE for the first time.
In addition to the VIP visit to the IFA, where new smartphones and smartwatches were presented, a six-day adventure tour through the capital provided impressive experiences - and the opportunity to put the Huawei products through their paces. Using digital touchpoints such as a Treasure Hunt smartphone, the young bloggers and YouTuber generated new content again and again with Huawei smartphones, distributing it directly to their followers under their own hash tag.
At the final launch party in the "Platoon" Kunsthalle Ost, Hua fans met with Berlin fashion and lifestyle bloggers. The exclusive guest mix, the off-location and a selected DJ set with Digitalism as headliner made the event a real scene event.