At the IFH/Intherm trade fair in Nuremberg, Hoval presented itself with a smart trade fair stand that emphasises the alpine origins of the traditional company, but at the same time also presents the innovative heating systems in a sustainable way.
Hoval at the IFH - Three-dimensional fascination
- Exhibition stand with integrated closed room at IFH/Intherm 2018 in Nuremberg, Germany
- Island stand, 180 sqm
- Open stand concept with "Hovalm" alpine hut
- 30 sqm closed product room with 3D polygons, projection mapping and integrated light and sound effects
- Mostly made of reusable materials
This is Hovalm. At first glance, Hoval presented itself with a mountain hut with wooden benches and Styrian catering, embedded in an idyllic mountain landscape of Liechtenstein.
It was only at second glance that the Product Closed Room, located behind the alpine backdrop in the rear building - quasi the heart of Hoval - revealed itself: 3D polygons inspired by mountain silhouettes and graphics running in the same style along the wall surfaces visually embedded the exhibited products.
A controllable presentation using projection mapping emphasised the product USPs by means of integrated light and sound effects throughout the entire room: The nearly 30 square metre room thus became an extraordinary showroom adequate for the brand, emphasising the strong innovative character of the Hoval brand.