Dynamic, sustainable, with a finger on the pulse of the times: Formula E is currently the most exciting racing series in the world - the ideal platform for a brand like BMW i to position itself as a pioneer in this environment. Our task was to create the big stage for it.
Simply electrifying - The BMW i Formula E Event Kit
- Modular event kit as sponsoring and brand platform
- Island stand, up to 400 sqm
- Integration of various activation elements
- Worldwide use at all stations of the FIA Formula E
Driving dynamics, fans and Formula E - all this is combined in a modular event kit, which we developed and implemented especially for the BMW Group's worldwide presence at the FIA Formula E. The kit is available in German, French and Italian.
Visitors can immerse themselves in the brand world of BMW i on up to 400 square metres. The platform allows Formula E fans to experience the brand through a variety of exhibition spaces. Various activation elements encourage the visitors to intensively occupy themselves with the brand and the technology. Of course, the focus is on electric mobility and in particular on the BMW flagship models BMW i3 and BMW i8, which are also used in the racing series as medical, race director and safety cars.
The fact that the BMW Group will also be entering the racing series with its own works team from the end of 2018 shows what a central role Formula E will play in motorsport in the future. To this end, we have once again revised the brand image for the current season: Significantly larger, with more exhibition and activation areas and an integrated container double storey with viewing terrace, the platform now offers even more opportunities to present itself to the public as a sponsor on site in a brand-compatible and sustainable manner.