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  • BMW i Pure Impulse Experience 01

    Community of the mobile future

    BMW i8 drivers are excited about sustainable innovations and inspiring design. A new worldwide event series brings these topics together exclusively: With the BMW i Pure Impulse Experience Programme.

  • BMW i Pure Impulse Experience 02

    Community of the mobile future

    BMW i8 drivers are excited about sustainable innovations and inspiring design. A new worldwide event series brings these topics together exclusively: With the BMW i Pure Impulse Experience Programme.

  • BMW i Pure Impulse Experience 03

    Community of the mobile future

    BMW i8 drivers are excited about sustainable innovations and inspiring design. A new worldwide event series brings these topics together exclusively: With the BMW i Pure Impulse Experience Programme.

  • BMW i Pure Impulse Experience 04

    Community of the mobile future

    BMW i8 drivers are excited about sustainable innovations and inspiring design. A new worldwide event series brings these topics together exclusively: With the BMW i Pure Impulse Experience Programme.

  • BMW i Pure Impulse Experience 05

    Community of the mobile future

    BMW i8 drivers are excited about sustainable innovations and inspiring design. A new worldwide event series brings these topics together exclusively: With the BMW i Pure Impulse Experience Programme.

  • BMW i Pure Impulse Experience 06

    Community of the mobile future

    BMW i8 drivers are excited about sustainable innovations and inspiring design. A new worldwide event series brings these topics together exclusively: With the BMW i Pure Impulse Experience Programme.

  • BMW i Pure Impulse Experience 07

    Community of the mobile future

    BMW i8 drivers are excited about sustainable innovations and inspiring design. A new worldwide event series brings these topics together exclusively: With the BMW i Pure Impulse Experience Programme.

Community of the mobile future

The BMW i Pure Impulse Experience Programme unites BMW i8 drivers from all over the world with inspiring people. The new global series of events is designed to provide exclusive insights into innovation, technology, design, culture, travel and cuisine - creating a brand community never seen before.

The idea

"As simple and special as possible." For the first event of its kind, an international audience of BMW i8 drivers will meet in Leipzig - the "birthplace" of their vehicle. Here you can experience BMW i exclusively at close quarters: Three days filled with exciting workshops and lectures by BMW i8 developers and designers, an exclusive visit to the BMW plant in Leipzig - one of the most sustainable automobile plants in the world - and an inspiring supporting programme with exciting insights from top-class guest speakers allow the participants to immerse themselves in the brand world of BMW i. And so a new community emerges in the process, which significantly contributes to creating a new, own feeling for the still young sub-brand.

The result

A total of four BMW i Pure Impulse Experience events in Leipzig left the participants with thrilled faces. And a steadily growing worldwide network of BMW i8 enthusiasts.

Ansprechpartner.
The makers.
METZLER VATER LIVEMETZLER VATER GROUP