The new BMW 7 Series, the new flagship of the automotive luxury class, features a new, modern concept of luxury and numerous innovations. A closed-room event long before SOC in the United Arab Emirates is intended to convey exactly that to hand-picked guests.
Luxury New - the BMW 7 Series Private Room
The Private Room.
A beach villa on a private island - one of Abu Dhabi's most exclusive hot spots - provided the perfect setting for the pre-SOC event. And the interior of the villa was designed to match the personality of the new BMW 7 Series down to the last detail: From the interior design through individual design elements to the choice of materials, the look & feel fully corresponded to the personality of the vehicle.
300 VIP guests were introduced to the innovations and design highlights during the back-to-back event in a relaxed and personal atmosphere. And on arrival by private yacht and seaplane, they were immersed deep in its product and brand world.
METZLER VATER's experience with automotive launch events, high design competence, a sensitive approach to exclusive target groups and an excellent logistical network on site made METZLER VATER the ideal partner. In addition to the central creative idea, this also included 3D design and implementation on site, presentation concept and moderator training, participant handling and vehicle transfer under the strictest secrecy guidelines
With the new BMW 7 Series Private Room, METZLER VATER translated the classic closed-room format into an innovative, even more sophisticated version. It enabled the participants to experience a unique brand and product experience - and thus fitted in perfectly with the demanding target groups of the Arab market and vehicle positioning.