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  • BMW M Experience 01

    Experience top performance - the BMW M Experience

    A complex, emotional product needs an authentic framework to experience it. If it also has 600 hp, it also has the corresponding room.

  • BMW M Experience 02

    Experience top performance - the BMW M Experience

    A complex, emotional product needs an authentic framework to experience it. If it also has 600 hp, it also has the corresponding room.

  • BMW M Experience 03

    Experience top performance - the BMW M Experience

    A complex, emotional product needs an authentic framework to experience it. If it also has 600 hp, it also has the corresponding room.

  • BMW M Experience 04

    Experience top performance - the BMW M Experience

    A complex, emotional product needs an authentic framework to experience it. If it also has 600 hp, it also has the corresponding room.

  • BMW M Experience 05

    Experience top performance - the BMW M Experience

    A complex, emotional product needs an authentic framework to experience it. If it also has 600 hp, it also has the corresponding room.

  • BMW M Experience 06

    Experience top performance - the BMW M Experience

    A complex, emotional product needs an authentic framework to experience it. If it also has 600 hp, it also has the corresponding room.

Experience top performance - the BMW M Experience

Exclusive, powerful and emotional: The new BMW M5 is full of top performance. The international introductory event in Portugal therefore focuses on the outstanding characteristics of the vehicle itself and makes it possible to experience and experience it in its authentic environment.

Facts

  • Product Launch Training and Dealer Conference for the new BMW M5
  • 20 event days (back-to-back) in spring 2018
  • Location: Lisbon and Estoril, Portugal
  • 1,300 dealers, sales managers and journalists from all over the world
  • Conception, planning and implementation as lead agency incl. logistics, participant handling, event construction and workshop conception

Our idea

 

Power. Elegance. Control. Based on a highly emotional product, we designed a product launch training and a dealer conference that presented the new BMW M5 with all the important details. Certified BMW M dealers, sales managers and journalists from all over the world were able to experience it and all its features within a very short time.

We relocated the brand-adequate product presentation into the unusual ambience of an underground car park - Reveal and an elegant dinner met the puristic settings of exposed concrete and steel girders. Day 2 was followed by static brand and driving workshops on the race track, handling course and scenic drive around the Circuito Estoril: The perfect environment to put 600 hp and technical innovations of the BMW M5 through their paces.

 

This is what we like about it

Multi-layered, surprising and highly authentic: The product itself provides the substance with which the Product Launch Training goes into depth. Thus it takes the participants on the journey right from the start and emotionally charges them with knowledge.

Ansprechpartner.