A platform which presents the BMW Group's automotive and technical innovations worldwide, which can be used for all Group brands and is suitable for outdoor use on top of that? It's like squaring the circle. A scalable event kit that combines all these requirements shows that this is possible nonetheless.
One for all - the BMW innovation platform
- Scalable brand platform in sizes S (50 sqm), M (150 sqm) and L (200 sqm)
- Optically configurable for all brands of the BMW Group
- Especially suitable for outdoor use due to all-weather materials
- First appearance at the Mobile World Congress 2018
One for all. For the BMW Group, we have created a communication platform that is easily customizable for all of the BMW Group's brands and presents a wide range of Group innovations.
Due to the three-stage scalability, very diversified rooms can be created with the different kit sizes, which can be used in various ways. Exhibition space, lecture room, coffee lounge - depending on the location and brand context, the space that is used changes.
The Event Kit has been specially designed for outdoor use and is weatherproof thanks to the use of durable materials. At the same time, it is so flexible and scalable that it can now be used for several years in a wide variety of events worldwide.