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  • Making the digital tangible - trade fair concept for shopware

    Aesthetic, modular, flexible: This is how the trade fair concept for a purely digital product works.

  • shopware Internet World Expo 01

    Making the digital tangible - trade fair concept for shopware

    Aesthetic, modular, flexible: This is how the trade fair concept for a purely digital product works.

  • shopware Internet World Expo 02

    Making the digital tangible - trade fair concept for shopware

    Aesthetic, modular, flexible: This is how the trade fair concept for a purely digital product works.

  • shopware Internet World Expo 03

    Making the digital tangible - trade fair concept for shopware

    Aesthetic, modular, flexible: This is how the trade fair concept for a purely digital product works.

  • shopware Internet World Expo 04

    Making the digital tangible - trade fair concept for shopware

    Aesthetic, modular, flexible: This is how the trade fair concept for a purely digital product works.

  • shopware Internet World Expo 05

    Making the digital tangible - trade fair concept for shopware

    Aesthetic, modular, flexible: This is how the trade fair concept for a purely digital product works.

Making the digital tangible - trade fair concept for shopware

The German e-commerce company shopware is represented with its online shop system at all important leading trade fairs. Just as modular as the product should be the trade fair stand for shopware - and at the same time take up the premium character of the software.

Facts

  • Modular trade fair stand, exhibition areas from 40 to 200 sqm
  • Activating LED wall and polygonal telecontrol element
  • Flexible communication lounge in the centre of the stand with large cooling counter

Our idea

Inspired by the modular designed shop concept, we have developed a trade fair stand system that presents the shopware brand both invitingly and as a premium brand. The stand system leaves trade fair visitors plenty of room for encounters, individual consultation and networking and is easily adaptable to the various requirements of digital trade fairs - whether in Cologne, Munich or London.

This is what we like about it

Developing trade fair presences for e-commerce companies is always a challenge: Their digital products, which usually require explanation, are often not visible; instead, it was particularly exciting to design a modular trade fair stand that functions completely without a tangible exhibit.

Contact person
The makers.
BRANDROOMMETZLER VATER GROUP