The BMW i Pure Impulse Experience Programme unites BMW i8 drivers from all over the world with inspiring people. The new global series of events is designed to provide exclusive insights into innovation, technology, design, culture, travel and cuisine - creating a brand community never seen before.
Community of the mobile future
"As simple and special as possible." For the first event of its kind, an international audience of BMW i8 drivers will meet in Leipzig - the "birthplace" of their vehicle. Here you can experience BMW i exclusively at close quarters: Three days filled with exciting workshops and lectures by BMW i8 developers and designers, an exclusive visit to the BMW plant in Leipzig - one of the most sustainable automobile plants in the world - and an inspiring supporting programme with exciting insights from top-class guest speakers allow the participants to immerse themselves in the brand world of BMW i. And so a new community emerges in the process, which significantly contributes to creating a new, own feeling for the still young sub-brand.