"Trade is and remains the backbone of our sales success". In recognition of the outstanding commitment of its business partners, BMW Germany honours them with the "BMW Awards". Our task: A gala of honour that pulls out all the stops and prepares the big stage for the guests.
Glamour meets power - the BMW Awards 2018
Facts
- Exclusive Award Gala at the Berlin Power Plant
- 350 invited guests
- Presentation: Thomas Gottschalk
- Award ceremony by BMW Board of Management
- Special Show Act: Max Giesinger
- Conception and implementation as lead agency incl. supervision of all subsection
Our idea
Glamour meets power plant: Against the rough backdrop of the Berlin power plant, we staged a gala event that embeds the award ceremony in a full-length show programme - including gala dinner, entertainment and Star Act.
Prominent names such as Germany's show legend Thomas Gottschalk, the five-time bobsleigh world champion and double Olympic champion Francesco Friedrich and Star Act Max Giesinger set the stage for the BMW Group's best trading partners.
This is what we like about it
An elegant gala, lots of celebrities and a massive industrial building: It all goes together without a hitch and forms a perfect setting for the awards. The focus is thus one hundred percent on the main actors of the evening - the award winners. That's pure appreciation.
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